Kimberley Gardiner

Kimberley Gardiner

SVP, Chief Marketing Officer

Tractor Supply Company


Kimberley Gardiner is Senior Vice President and Chief Marketing Officer at Tractor Supply Company, where she leads the company’s brand, customer and growth strategy across all channels. She oversees a broad marketing organization spanning brand, creative, media, CRM, digital content, customer insights, data science and store and community marketing, and she is responsible for Tractor Supply’s 40M+ member Neighbor’s Club loyalty program. Before joining Tractor Supply, Kimberley held multiple CMO and senior marketing roles across the automotive and technology industries. She also serves on several industry councils and advisory boards, including the NRF Marketing Executive Council.

Speaking in:

Thursday Jul 23

10:30am - 11:30am

Oracle Stage, Broadmoor West

The Human Side of AI-enabled Marketing

As Agentic AI and automation tools rapidly reshape retail marketing, leaders face a critical challenge: how to embrace efficiency and scale without losing the human connection that defines great retail experiences. Explores how organizations can balance AI-driven marketing innovation with authentic human engagement, both internally across teams and externally with customers.