Matthew Rubin

Matthew Rubin has served as Senior Vice President and President of Digital for Tractor Supply Company since May 2025. Matthew previously served as Senior Vice President and Divisional President of Petsense by Tractor Supply beginning in February 2024 and Senior Vice President and General Manager of Petsense from February 2021-February 2024. Prior to joining Tractor Supply, Matthew served as Senior Vice President of Business Development & Growth at The Michaels Companies, where he was responsible for developing and leading MichaelsPro, mergers and acquisitions (M&A), and managing key strategic growth initiatives across the company. Prior to joining Michaels in October 2018, Matthew was an executive in Accenture Strategy's North America Retail Practice, specializing in transformational corporate strategy, M&A, restructuring, multi-channel operations and retail real estate. Before joining Accenture Strategy in April 2015, he was a Partner at Consolidated Venture Partners & Consolidated Marketing, a consumer goods advisory, marketing and investment firm, and a Co-Founder & Finance Partner at OnTrend Products, a privately held consumer goods design and manufacturing firm. He also previously served as Vice President of Specialty Business Operations at BJ’s Wholesale Club where he managed product demonstration, member services, store-within-store partnerships and food services. Matthew began his career at Office Depot where he had multiple merchandising and strategic project leadership roles of increasing responsibility. Matthew graduated with honors from Babson College with a Bachelor of Science degree concentrating in Entrepreneurship and Law and earned an MBA from the University of Florida.