Agenda

Live sports organizations must blend robust technology infrastructure with innovative marketing strategies to create seamless, compelling, and future-ready fan experiences. This conversation with Denver Broncos CTO, Daniel Brusilovsky and CMO Hailey Sullivan will explore how an integrated, technology-driven approach can elevate brand engagement, deepen fan relationships, and unlock new commercial opportunities across physical and digital properties. Retail leaders will gain insight into how tighter alignment between technology and marketing can power more connected customer experiences, stronger loyalty, and new revenue opportunities across channels.

Disruption is no longer a moment – it’s the operating environment. Artificial intelligence is fundamentally reshaping how consumers discover, evaluate, and buy, forcing retail leaders to rethink marketing, pricing, loyalty, and inventory in real time. As AI enables “one-to-X” engagement – deeply personalized experiences delivered at scale – the rules of retail are changing. Static pricing gives way to dynamic models. At the same time, consumer trust is under pressure as pricing, personalization, and value become increasingly opaque. In this always forward-looking session, Mitch Joel will introduce his P.A.C.E. framework to help retail leaders navigate this disruption. Attendees will gain a strategic roadmap to compete in an AI-mediated economy where adaptability, trust, and intelligent systems define competitive advantage.

As AI, data, and digital platforms reshape retail, retail executives are increasingly responsible not just for digital and technology strategy, but for driving measurable business growth. In this candid discussion, senior executives from leading retailers will share how they’re using AI, data, and modern platforms to unlock new revenue opportunities, optimize omnichannel performance, personalize customer engagement, and accelerate digital commerce. They’ll also explore how their leadership roles are interdependent across marketing, ecommerce, merchandising, and operations – aligning digital and technology investments directly with revenue performance.

Efficiency in content creation has dominated the AI conversation, but the real stakes lie in the total rewiring of an organization’s operating model. Few know this better than Wesley ter Haar, Chief AI & Revenue Officer at Monks, who steered Monks through a radical reinvention that treated AI not as a looming threat, but as a mandate for aggressive self-disruption. In this session, Wesley shows how this radical shift manifests in the post-agency era, moving from agencies to agents and collapsing the content supply chain from months to days. Success hinges on the internal readiness to scrap the old org chart and rewire for an agent-first reality. Stop chasing incremental gains and start engineering a business that survives by disrupting itself from the inside out.

Based on her upcoming book Chief Impact Officer, Julie Averill, former CIO of lululemon, shares why most AI transformations fail. For NRF Nexus leaders navigating enterprise-wide AI adoption, this session cuts through the hype to reveal what actually drives impact: psychological safety, authentic leadership and influence without authority. Drawing on lessons from her leadership roles at lululemon, Nordstrom and REI, Julie offers a practical blueprint for building global tech teams, leading through disruption, and making culture your competitive infrastructure. The takeaway: sustainable AI transformation requires human intelligence first – and courageous, vulnerable leadership to make it stick.

Twice a year, Benedict Evans publishes his definitive macro trends presentation to answer a simple question: what’s actually changing, and what does it mean? His latest analysis argues that AI is becoming a foundational computing layer, reshaping discovery, advertising, commerce architecture, and enterprise operations across every industry. For retailers, this shift extends far beyond chatbots. AI agents will transform how consumers discover products, how media and advertising drive demand, and how commerce platforms must evolve to become machine-readable and composable. In this data-driven session, Benedict will separate signal from noise, helping retail leaders understand which AI trends will matter most – and how to position their organizations for the next wave of platform and commerce transformation.