SVP, Client Partner
Softtek
Albert Guffanti is SVP, Client Partner at Softtek, where he helps consumer goods and retail organizations connect industry strategy, technology innovation, and business execution. His work focuses on empowering teams, strengthening client relationships, and transforming ideas into actionable, high-performance strategies.
Albert brings deep experience across B2B media, consumer goods, and retail technology. Prior to Softtek, he spent more than 16 years at EnsembleIQ, where he held senior leadership roles across RIS, CGT, Consumer Goods Technology, and Shopper Marketing. Throughout his career, he has built a strong network of retail and consumer goods executives, analysts, and technology partners, helping facilitate strategic conversations around market dynamics, innovation, and industry transformation.
Friday Jul 24
9:30am - 10:00am
Dragonfruit AI Stage, Broadmoor West
Retailers are under pressure to innovate faster, adopt AI, launch new services, and transform customer experiences, all while keeping complex store, digital, supply chain, and enterprise operations running without interruption. For organizations operating at scale, the real challenge is not simply having an AI strategy; it is creating the operational foundation that allows AI and automation to deliver measurable business value.
In this session, ICONN (7-eleven Mexico), will share how it is balancing the demands of running a large retail operation while transforming for the future. Attendees will hear a practical, real-world perspective on how modern IT operations can evolve from a reactive support function into a strategic capability that enables transformation. The session will highlight why AI is most effective when built on a stable, well-managed operational foundation, and how retailers can reduce operational burden while creating room to innovate, integrate growth, and move the business forward.
