< Full Agenda
AI/ML,
Customer Experience,
Omnichannel,
Operations
Featured Session

Reducing the Operational Burden with AI: How Grupo Iconn Turned Always-On Operations into Fuel for Transformation

Retailers are under pressure to innovate faster, adopt AI, launch new services, and transform customer experiences, all while keeping complex store, digital, supply chain, and enterprise operations running without interruption. For organizations operating at scale, the real challenge is not simply having an AI strategy; it is creating the operational foundation that allows AI and automation to deliver measurable business value.

In this session, ICONN (7-eleven Mexico), will share how it is balancing the demands of running a large retail operation while transforming for the future. Attendees will hear a practical, real-world perspective on how modern IT operations can evolve from a reactive support function into a strategic capability that enables transformation. The session will highlight why AI is most effective when built on a stable, well-managed operational foundation, and how retailers can reduce operational burden while creating room to innovate, integrate growth, and move the business forward.

Albert Guffanti
Albert Guffanti

SVP, Client Partner

Softtek


Sponsored by:

Softtek