Agenda
Wednesday, July 22
4:30pm - 5:15pm
American Express Theatre, Broadmoor West
Live sports organizations must blend robust technology infrastructure with innovative marketing strategies to create seamless, compelling, and future-ready fan experiences. This conversation with Denver Broncos CTO, Daniel Brusilovsky and CMO Hailey Sullivan, and moderated by Reanna Gross, SVP, Merchant Marketing & Global Analytics at American Express, will explore how an integrated, technology-driven approach can elevate brand engagement, deepen fan relationships, and unlock new commercial opportunities across physical and digital properties. Retail leaders will gain insight into how tighter alignment between technology and marketing can power more connected customer experiences, stronger loyalty, and new revenue opportunities across channels.
Friday, July 24
9:30am - 10:00am
Dragonfruit AI Stage, Broadmoor West
Retailers are under pressure to innovate faster, adopt AI, launch new services, and transform customer experiences, all while keeping complex store, digital, supply chain, and enterprise operations running without interruption. For organizations operating at scale, the real challenge is not simply having an AI strategy; it is creating the operational foundation that allows AI and automation to deliver measurable business value.
In this session, ICONN (7-eleven Mexico), will share how it is balancing the demands of running a large retail operation while transforming for the future. Attendees will hear a practical, real-world perspective on how modern IT operations can evolve from a reactive support function into a strategic capability that enables transformation. The session will highlight why AI is most effective when built on a stable, well-managed operational foundation, and how retailers can reduce operational burden while creating room to innovate, integrate growth, and move the business forward.
