Agenda

AI is rapidly reshaping how retailers operate stores—not just through chatbots and assistants, but through a growing range of technologies including generative AI, voice interfaces, computer vision, predictive analytics, and intelligent automation. Learn how retail leaders are deploying AI to help customers shop more effectively, empower associates with instant access to knowledge, improve operational execution, and drive measurable business results.

Retailers are investing heavily in AI—but many are discovering that the biggest barriers aren’t necessarily technical. They’re structural. 

As agentic systems reshape content creation, forecasting, fulfillment, and personalization, traditional boundaries between marketing, digital, IT, and strategy are blurring even further. Simultaneously, the underlying skill sets are changing—requiring AI fluency, data literacy, model oversight, and new forms of cross-functional orchestration. Without clear ownership and redesigned capabilities, AI initiatives stall or introduce new structural friction. 

In this session, Dr. Janet Sherlock, Founder & CEO of Org.Works and former Chief Digital & Technology Officer at Ralph Lauren, will share her proven AI organizational framework together with new research findings on the future evolution of marketing, digital, and IT teams in the era of agentic commerce.

Retailers are under pressure to innovate faster, adopt AI, launch new services, and transform customer experiences, all while keeping complex store, digital, supply chain, and enterprise operations running without interruption. For organizations operating at scale, the real challenge is not simply having an AI strategy; it is creating the operational foundation that allows AI and automation to deliver measurable business value.

In this session, ICONN (7-eleven Mexico), will share how it is balancing the demands of running a large retail operation while transforming for the future. Attendees will hear a practical, real-world perspective on how modern IT operations can evolve from a reactive support function into a strategic capability that enables transformation. The session will highlight why AI is most effective when built on a stable, well-managed operational foundation, and how retailers can reduce operational burden while creating room to innovate, integrate growth, and move the business forward.